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Last Chance to Buy the Seventh Wave Range


This is the final own brand stock position as at 12th October. 

We have lots of lovely new lines in, and pre existing guest brands all remain. FULL STORY BELOW THE STOCK UPDATE


 NEW BRANDS NOW IN STOCK - all additive free - we will never compromise!

*Breaking News* Acerola Cherry is back, a higher concentrate than ours in a handy letterbox friendly packet, providing a 2 month supply

Serrapeptase is back on the range, a firm favourite with our customers for many years, this new brand matches our own in every way. High strength, additive and enteric free for the BEST results 

Glucosamine and Chondroitin is now available to order, hugely popular with many of our customers, you will continue to enjoy the same benefits as before  

The new Chlorella matches our incredible specifications, most on the market are Vulgaris, not organic, or not cracked cell and is already proving a big hit with many of our customers 

Our Supergreen Probiotic is in powder form under the Australian manufacturers label.  Higher price initially, but far more fermented foods for your bucks! We're so excited about the increased benefits taking more in this powder form.  Fermented foods are the future for health. 

We are over the moon to have found a new Barley Grass Juice Powder and it's the same one we stocked for 11 years from the Utah Desert - the best of the best Barley Juice. The wait is over, it's ready for order

The new  Olive Leaf is a different extraction, and whilst not as rich in bioflavonoids and without the lovely natural vitamin C, it is higher in oleuropein. A fabulous quality product you will get great results from.  And in letterbox friendly packaging it will pop through the door easily. 

The new Fish Oil is very similar to ours from established direct to trade brand with a long history Cytoplan.  Fish Oil is such a nutritional fundamental, fresh is best, but supplements can be so important. 

The new CoQ10 is a lovely product - naturally fermented as ours was, but in base of coconut oil which helps absorption.  And another letterbox friendly option. We love fermented foods, they can be life changing, and if over 50, this is a key heart friendly product. 

The new Bee Pollen is Certified Organic and matches the same high quality as our own brand, from the same region of Spain and is fresh and tasty - Letter box Friendly packaging - Arriving 1st August

The new Kelp is also Certified Organic, from a clean and sustainable supply 

Garlic Organically certified is also back on the range

And our final new health friend is from an old friend - we've worked with the Dr Wolz company for over a decade. And now we have their Royal Jelly with the added power of the amazing Zell OxygenWe've sold Zell for 11 years, and our own brand of Royal Jelly. Now we have these two amazing natural supplements in one combined supplement. Just imagine what that can do for your energy levels and well being!


Here's What Happened to the Seventh Wave Range

2007 - we were pioneers. The UK's FIRST totally natural and additive free range.
2018 - the fast paced, aggressive health industry has ALMOST defeated us.


Life Changing - our range has always been the best (GMP standards). The purest (100% additive free). The most effective. We're so proud to have looked after so many people, to have improved so many lives. We wanted to change the world.  Perhaps we did so, just a little. 

It's been a battle - we survived two worldwide recessions, attacks from unethical competitors, the Food Supplements Directive of 2010, the Traditional Herbal Directive of 2011 and much more besides.

For the first 5 years we grew rapidly year on year. Then the marketplace began to change beyond all measure.  Today we swim in a sea of thousands of competitors, bolder than ever, many with massive investment.  Pharmaceutical companies with marketing budgets the size of small countries own many of the "supplement" companies. Unsurprisingly they campaigned heavily for the legislation that destroyed many small herbal companies.  

And now, finally, Brexit has beaten us into submission. Soaring raw material costs and unstable markets have left our small manufacturer increasingly struggling to maintain supplies.  The situation cannot be salvaged.

Time is running out for the rest of our own brand products. We are heartbroken. We've fought as hard as we can. But the Seventh Wave range has gone beyond the point of return and it's out of our hands being at the manufacturing level.   

Here's the Quick Shop page with a status update on each product. See individual product pages for further detail at the top of each page.


The Next Wave - we will still be here for you.  Still delivering the best possible service and constant FREE information to help you experience better health and vitality... naturally.  We've worked hard to create a model so we can continue to look after our customers.  We're sourcing other options, and will do our best to find similar products - coming online in the coming weeks.  Unfortunately much of our range is not on the market in a suitable quality and additive free - some products will be completely lost.  We will NEVER compromise on quality, if it's not available without additives, we simpy won't stock it.  But we hope to bring on some exciting new ones. The other guest brands we've always stocked such as the amazing Fermented Cod Liver OilZell Oxygen and the healthy Celtic Salt are not affected and the health equipment also remains. 

So it's goodbye to our brand, and hello to some new friends. It will be a trough transition for us, but we will ride the wave as best we can. We will try to make the transition as smooth as we can for you over the next few weeks. And once complete, we will be able to deliver a better service for you going forward into the future.  It is YOU the customer that this is all about, and we are here to serve.  

If you have any questions, we are here to help and support you as always Contact Page

Register for NEWS



Some replacements are now online are - Acerola, Chlorella, Fish Oil and Olive Leaf, Q10, Serrapeptase, Glucosamine and Chondroitin, Kelp, Garlic, Bee Pollen, Supergreen Probiotic and Barley Grass Juice Powder - More to follow shortly including exciting NEW additions to the range

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